“Unhate”; Benetton vs. Politics

17 Nov

Last night, I was in my class where we discussed various topics around stereotypes, prejudice, perception and their role in communications… Obviously, since this was in an academic setting, we had to depend on scientific studies & research to validate each theory.

The American Jewish Committee sponsored a study that used satire; using irony, sarcasm… to disapprove & criticize something, to investigate the effects of antiprejudice cartoons using an exaggerated figure named “Mr. Biggott”.

The cartoon appeared in situations designed to make prejudice appear ridiculous. For instance, one cartoon showed Mr. Biggott lying in a hospital bed & dying. He is saying to the doctor, “In case I should need a transfusion, doctor, I want to make certain I don’t get anything but blue, sixth-generation American blood!” The intention was that people looking at the cartoon would see how ridiculous prejudice is & would lessen their own feelings of prejudice.

After testing the cartoons on 160 white, non-Jewish workingclass men, about two-thirds of them misunderstood the cartoons. Some said the purpose of the cartoons was to legitimize prejudice. 

The research found that cartoons were most likely to be understood by respondents low in prejudice and most likely to be misunderstood by respondents high in prejudice.

Before I get you bored by all these academic info, I found an advertising campaign by Benetton that I felt could carry a similar message . The campaign is called ‘Unhate’ & features world leaders FRENCH KISSING their counterparts…. or is it their enemies?? Just making assumption here!!! Thankfully, these controversial ads were only  launched in Italy!

Based on the above research, since satire didn’t help in reducing prejudice, do you think the Art Director is trying to prove otherwise?  Or is it purely to increase Benetton’s sales? Is it considered a creative/shocking approach to attract attention? Is it disgusting? Will it insult some cultures that disapprove homosexuality? Is there a sexual implication? Will this campaign succeed? 

Personally, a million questions ran through in my head when I saw the ads; good & bad… I would love to hear your thoughts.   


US President Barack Obama with Chinese President Hu Jintao


US President Barack Obama with Chinese President Hu Jintao


France President Nicolas Sarkozy with German Chancellor Angela Merkel


Pope Benedict XVI with Egyptian Imam of Al-Azhar Mohamed Ahmed El-Tayeb


North Korean leader Kim Jong-il with President of South Korea Lee Myung-bak


Palestian President Mahmoud Abbas & Israeli Prime Minister Benjamin Netanyahu


P.S. The research mentioned above was taken from a book titled “Communications Theories; Origins, Methods, and Uses in the Mass Media”, Fourth edition.   

Sophie’s Closet Vintage Collection

14 Nov

Day after day, and as this blog grows, I will be revealing more and more on my fashion obsessions & weak points! Yes, I do have plenty of those when it comes to fashion. Unlike many other fashionistas, my obsession with bags is somehow controllable but my accessories obsession is way far from control. One day, I will share with you some pics of my accessories wall… Any guesses what does that mean? 😉

Anyways, I always look for unique and affordable pieces; earings & necklaces, top my list. Whether in stores I personally shop at or online, my search is on going. At most times, I try to make my accessories the focal point of my outfit. I’m a strong believer that accessories can easily dress up or dress down an outfit; and you will have a new look with a simple touch.

One of the online destinations that I have shopped at once is Sophie’s Closet. The website offers a wide selection of unique pieces, some of which were spotted on our FAV TV show Gossip Girl! It also source some beautiful vintage pieces. Dubai residents receive their purchased items in no time and will be very pleased to see the pinky posh packaging! Breathtaking!   

Unfortunately, not all the pieces are within a monthly affordable budget, simply because their items are of renowned brands, hand-picked and sourced internationally. The earings I bought goes well with evening gowns and sparkle beautifully in the light… I paid around AED 750 but totally worth it and stays for a life time!  

Personally I’m a BIG fan of their huge earings collection, and their latest addition to the vintage collection is going to definitely prove me right!



New Craving… Stradivarius!

14 Nov

This morning I received an email from Stradivarius on their latest Winter collection and…. Mmmmm….  Craving all the way!!! I thought I have to share it with you!

Please give me one piece that you don’t love… aren’t they all so gorgeous! The jeans, cable net sweaters (Love Affair), netted drapped dress, leather shorts, leather jacket, messenger bag, brown & black leather boots, animal print ankle boot (how did I miss that one!)… All at super affordable prices, get your hands on your fav item asap because I’m sure they will run out fast!


Saved the best for last... My fav look & fav cable net sweater, ankle boots & jeans!!!

Massimo Dutti Look Book

13 Nov

Have a look at some of the picture taken from the lastest look book by Massimo Dutti!

I Like!

Happy Sunday

13 Nov

Just want to wish you a happy Sunday fashionistas! Xxxx





Kardashian Kollection Handbags; is it a tribute, inspiration or?

10 Nov

The Kardashians stories and gossip are on the tip of the tongues of most us whether we are in Dubai, LA, Tokyo or London, we constantly mention them… Like them or not, they are now among the most famous celebrities! It’s a fact!

I might be harsh sometimes with my criticism of their social life but I have to admit one good thing about them… They are one truly unified family. I mean they can’t act 24/7 on their reality show; there must be some truth to the story. Another undeniable fact that they so know how to take advantage of their fame… I’m talking $$$$ here!

Obviously, as an extension of the endless fashion product placements they have doing for years, the family launched their fashion line; KARDASHIAN KOLLECTION! The line carries apparel, accessories and handbags! Luckily, their Kollections is affordable – smart move I guess.  

The unwise move is that recently the handbag collection was accused of copy right infringement as they look like a lot of other designer bags. When I saw the first similarity, I thought it could be just a tribute to the designers and when I saw the second one I was like it could be inspired by the style only. BUT after the 3rd, 4th and 5th similarity…. Ohh boy, this can’t be real!!! It must be the divorce… or maybe Dubai’s heat… Take a look and leave your comments 😉

Balenciaga on the right

Chloe on the right

YSL on the right

Chanel on the right

Foley + Corinna on the right

Alexander Wang on the right

Proenza Schouler on the right

Creepy New Versace for H&M Commercial

10 Nov

I’m not sure I’m a big fan of this commercial for some reason I feel its creepy!

All the models are clones of Donatella Versace who are in, sort of, a Versace  factory… There is a scene towards the middle of the commercial, where the model in a purple dress is spinning inside a human size golden wheel, that reminds me of scientific experiments on mice as they use a similar wheel, right?  And what’s with the music??

On top of that I wasn’t fond of the idea that Lindsey Wixson & Daphne Groeneveld appeared as puppets! Its just that the whole vibe of the commorcial is like these models are slaves in a glamourous & colorful setup.    

Overall, the PR & advertising for the Versace for H&M collaboration was a huge success worldwide but this commercial was a drawback… It’s my personal opinion and I’m happy to hear yours, maybe I’ll change my mind 😉 Have a look!



Here are some photos from the recent Versace for H&M show at the H&M on the Hudson at NYC.





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